Fusing many of the ultimately unique components of the Yucatan into its promotional efforts has been done with Yucatan.travel. Formerly marketed under a .com address, the Yucatan government adopted .travel to elevate the exposure of its beauties to the end consumer. Knowing that travelers are looking for more specified information, the Yucatan government aligned its sales and branding goals in its new website.
After its launch, www.Yucatan.travel received a 20 percent increase in traffic to its website. “We adopted .travel because we know that today, travelers are searching on the web for specialized information,” stated Saul M. Ancona Salazar, State Secretary of Tourism Promotion. “With our Yucatan.travel site, we are seeing increasing numbers of site visits.”
With the goal of promoting, encouraging, and stimulating tourism to the Yucatan, the Yucatan Tourist Board is using .travel in all of its printed and electronic publicity.
Come lose yourself among the archaeological, marine, and culinary wonders of the Yucatan. Plan your visit at www.Yucatan.travel .
Now .travel is open to everyone. Haven’t got your Member Number (UIN) yet? Obtain it here: http://www.travel.travel/obtain-uin/