Rather unknown to those outside of South America, Santa
Catarina is a region that most would call “incomparable.” Santa Catarina is a
subtropical state in the Southern portion of Brazil with a natural vocation for
tourism. Santa Catarina not only offers whale watching, scuba diving, rafting,
hiking, and beaching, but also, a growing niche of business and incentive
travel.
In order to promote
this unique, all-encompassing destination, Santa Catarina needed a way to reach
the North American market and promote its appealing sales platform to adventure
and business travelers alike. In late 2007, www.SantaCatarina.travel was
launched and since has witnessed increased growth and progress.
“We thought it would be more suitable to have a domain that
would help end-consumers, travel agencies, and tour operators to identify our
site as one that specializes in tourism; .travel states this message clearly,”
commented Martin Desmaras, of IBI Asia-Pacific, “Additionally, we were
recommended by USTOA and other trusted professionals in the industry about the
advantages of .travel.”
As one of the emerging destinations for business and
incentive travel, Santa Catarina created convention and visitors’ bureaus that
offer the amenities to host large and small expositions while surrounded by all
of its natural beauty. Adventurers or business travelers can enjoy the dazzling
beaches, canyons, and mountains along with the rich culture, which provides a
mixture of German, Austrian, Italian, Portuguese, Hungarian, and Polish
heritages. This eclectic fusion of distinct cultures brings excitement to all
aspects, including its architecture, dance, music, and cuisine.
Although yet
undiscovered by most outside of South America, SantaCatarina.travel is making
waves with great stories of scuba diving in the crystal clear waters of Bombas
and Bombinhas and eco-tourism in Santo Amaro and Ilha do Papagaio. To learn
more about this destination “hot spot,” please visit www.SantaCatarina.travel
Details of the .travel domain program may be found at
www.travel.travel and through any .travel authorized registrar listed at
www.registrar.travel. Please address any inquiries to info@travel.travel .
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