The .travel top-level domain registry announced last year that Tourism Fiji, the official travel and tourism agency of the government of Fiji, had registered the name FIJI.TRAVEL and launched www.Fiji.travel as its official tourism website.
Joining many other countries in the use of their .travel name, Fiji is taking advantage of the fact that the .travel domain name provides travelers with instant online identification of their country and their tourism portal.
With hundreds of millions of domain names now registered, clear identity is a crucial component in building an Internet presence. In the near future, many hundreds of new top-level domains will enter the market, and Fiji.travel will continue to stand out. Other country governments have made the same move to .travel.
Take a look at Germany.travel Colombia.travel Egypt.travel Ecuador.travel Canada.travel to see how countries are taking advantage of .travel to define their tourism identity on the Internet.