Back in 2012, former high-profile Trade Minister, Dr. Mari Elka Pangestu, was chosen by Indonesia President Susilo Yudhoyono to lead the restructured Ministry for Tourism and Creative Economy. Minister Mari Elka Pangestu stated that establishing a new, special, and specific creative economy organization would be one of her main targets. The establishment of the organization had the purpose to clearly define the creative economy division within the ministry. And she has done just that.
Indonesia’s Creative Economy comprises 14 broad areas: advertising, architecture, art and antique marts, handicrafts, designing, fashion, film, videos and photography, interactive games, music, artistic performances, publishing and printing, computer services and software, radio and television, and research and development.
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