A posse of top international and South African bloggers and online media are preparing to head to Reunion Island from 26 June-3 July 2014 where they will absorb the island’s extensive diversity, easy lifestyle and warm hospitality to share with the wanderlust-dusted eyes of the world through the storytelling hashtag #gotoreunion.
The blogger trip coincides with the launch of a new blog for Reunion blog.welcometoreunionisland.com which will cater specifically to the interests of the South African market.
Already famed for its adventure offering, Reunion is a creolised French department; a part of France situated in the Southern Hemisphere’s Indian Ocean Islands.
Marketing partnership with Air Austral
South Africans no longer need a visa to visit, making Reunion Island a top go-to destination for families, couples and adventurers in search of a beach holiday that offers so much more, and all within an easy four-hour flight with Air Austral from Johannesburg.
Not only do you not require a visa, spontaneous South Africans can take advantage of a special rate being offered by Air Austral for a limited time only. For R 4354 return (ZAR 1870 per person +airport taxes of ZAR 2484 – TOTAL ZAR 4354) you can fly direct from Johannesburg to Reunion Island.
Reunion Island is a fascinating blend of raw, exotic nature and French-Creole refinement; a must for the curious traveller, with 42% of the island declared as a UNESCO World Heritage Site. It is a hiking mecca with extraordinary routes circling live volcanoes and brushing through forests of ferns and flowers. Visitors can also relax, enjoy spa treatments and yoga and experience the interesting creole food and colourful culture.
Reunion Island Tourism mandated South African destination marketing company, Destinate, to conceptualise a digital marketing campaign for the island. The campaign has increased content sharing and story-telling via social media networks and will see a new interactive blog platform launch just before some of the world’s top bloggers congregate in Reunion Island.
Meet the bloggers
The campaign will allow the bloggers the opportunity to explore the destination in a totally new way – living amongst and like locals-in-the-know for a few days.
#GoToReunion will be hosted in association with iambassadors who worked with Destinate on the recent and very successful blogger campaign for Stellenbosch, #Stellenblog. #Stellenblog, which ran from 2-9 May generated more than 42 million online impressions worldwide, with a PR value exceeding $880 000 (more than R9 million) to date.
National Geographic Channel Adventure Ambassador, Yann Macherez, will - in his capacity as a Reunion native - lead the bloggers through their trip to ensure they have access to insider knowledge and maximum adventure. He is a renowned photographer http://nubuck.500px.com/home and has worked with South African Tourism on a recent campaign https://www.youtube.com/watch?v=TYADwYOvaHI .
Two top South African travel influencer platforms - Getaway Magazine and News24Travel - will be coming along to take their online communities and readers on a journey of discovery. They will be joined by two prominent travel and lifestyle bloggers from South Africa; Meruschka Govender of Mzansigirl.com (www.mzansigirl.com) who’s been named one of South Africa’s top travel bloggers. Successful SA blogger Natalie Roos will represent Destinate, also writing as www.tailsofamermaid.com.
Three international bloggers from the USA, Brazil and Netherlands (covering both traditional and new markets) – will join the trip, along with a top videographer based in the USA.
Follow the international bloggers:
Keith Jenkins: Founder/Publisher of the Velvet Escape luxury travel blog. Inspired by travel, nature, people, music, sports, architecture, airplanes and photography.
Matthew Karsten: Addicted to adventure travel and photography, he's been on a mission to inspire your next journey with entertaining stories, beautiful images, and useful travel tips from around the world.
Priscila Reis Magalhaes: A Brazilian lawyer who fell in love with the world and decided to give up on the career of corporate law to become a professional blogger.
Matthew Ryan,Brown: A freelance director, cinematographer, and editor. Making emotional and imaginative pieces, whether it is films/docs, music videos, commercials, or museum installations.
Yann Macherez: A freelance photographer now living in Paris, Yann grew up in Reunion.
And South African bloggers:
Kati Auld: Digital Journalist for Getaway Magazine based in Cape Town
Twitter: @getawaymagazine @katiauld
Selene Brophy: Editor for News24 Travel who will be reporting for:
News24 Travel Island Guide
Twitter: @news24travel @selenebrophy
Instagram: News24Travel /selenebrophy
Mzansi Girl: by Meruschka Govender, voted one of South Africa’s top travel bloggers, based in Johannesburg when not exploring the world.
Natalie Roos: a well-known travel and lifestyle blogger based in Cape Town.
By following the hashtag #gotoreunion armchair travellers can travel along and be inspired to book their own trip to Reunion Island.
SPECIAL RATE ON FLIGHTS TO REUNION – LIMITED OFFER
For R 4354 return (ZAR 1870 per person +airport taxes of ZAR 2484 – TOTAL ZAR 4354) travelers can fly direct from Johannesburg to Reunion Island. Tickets are economy class and must be bought between 5 and 29 June 2014 for travel to Reunion Island between 15 June and 3 July and returning from Reunion Island between 22 June and 13 July 2014
Travel to Reunion Island between 24 August and 2 October 2014, returning from Reunion Island between 31 August and 9 October 2014.
This is an approximate saving of R 1000 per ticket.
· Minimum stay: must include one Saturday (so no Sunday to Thursday flight)
· Maximum stay: one month
· Tickets are non refundable and non changeable
· Subject to the rate of exchange
For bookings contact AIR AUSTRAL at:
Tel. (011) 326 4443/ 326 4388 / 326 0626 /