Euromonitor International, the world leader in strategy research, has confirmed that it is to become the official research partner of Best of Britain & Ireland Show – the UK’s premier domestic travel trade event taking place at the NEC from 12 – 13 March 2014.
As part of the partnership Euromonitor International will be producing and presenting the first ever Best of Britain & Ireland Travel Trends Report.
Commenting on the partnership Jorge Martin, Euromonitor International’s UK and Ireland Research Manager said: “Travel and tourism is a core area of research at Euromonitor International and together we will bring to the industry’s attention the very latest travel trends and developments relating specifically to Britain and Ireland. The report aims to assist travel companies and organisations with planning and investment, helping travel professionals make informed choices about business retention and expansion for the domestic market.”
Mark Griffin, Best of Britain & Ireland’s event director said: “This is another significant partnership for the show. Having successfully established the show as Britain and Ireland’s premier domestic travel trade event, we look forward to establishing the report as an essential annual read to help exhibitors and visitors pinpoint the key trends and issues that will have a direct impact on the development of their businesses.”
Best of Britain & Ireland 2014 takes place from 12-13 March at the NEC, Birmingham.
To register for the show and for further information visit www.bobievent.com