SEATTLE, Washington - During the final golden days of August, SouthAmerica.travel
revealed a new website design on www.SouthAmerica.travel including a new
multi-colored gemstone logo, reflecting the beauty and diversity of the
continent.
The new look was the product of many months of careful
deliberation, as the company seeks to cultivate an aesthetic design and a more
intuitive website which highlights the most attractive aspects of South America
as an increasingly popular travel destination.
“We wanted a website that would be fun and easy to use,
while reflecting the beauty of South America, and this new site truly makes
that happen,” said Kaitlin McMichael, Marketing Manager at SouthAmerica.travel.
“We queried many in our target market to ensure the layout and the forms were
easy to use and that it was easy to find what you’re looking for on the site.”
The new design emphasizes SouthAmerica.travel’s specialties:
multi-country tours, Argentina, Brazil, Peru, Chile, Colombia, and Ecuador,
“however you can find all of South America – including Bolivia, Uruguay and
Paraguay, as well as tours by activity, such as wine, railway or golf,” added
McMichael.
The “multi-country tours” of South America are front and
center in the new layout, and users are one click away from viewing hundreds of
trip ideas that bridge countries in South America. Plus, the new Custom Tour
form makes it easy – and fun! – for travelers to select the destinations and
activities that interest them.
“We’re extremely excited about the “Create Your Own Custom
Tour” function on the new website,” says Bradley Nehring, SouthAmerica.travel
Vice President and C.O.O. “We’ve re-invented our custom tour form, but we’ve
made it truly intuitive. In just 3 steps, you can choose your preferred South
America destinations, choose from a dozen activities like wines, UNESCO sites
or adventure, and give us as much or as little info about your upcoming travel
plans as you’d like. Then, we’ll take care of all the details, adding our
knowledge of the destinations, and create a perfect itinerary tailored for
you.”
The company is looking forward to receiving more inquiries
from the new custom tour form. “Custom, tailor-made tours are our specialty,”
added McMichael. “That’s where our travel consultants’ expertise and passion
truly shine: when travelers request assistance arranging a trip for multiple
locales in South America.”
View the custom tour form here:
http://www.SouthAmerica.travel/Custom-South-America-Tour
As for the new logo, the company felt that an entire brand
update was needed. Everything from the color scheme, fonts, logo, and website
layout have been completely overhauled.
“South America is a beautiful, diverse place to visit: the
green forests and rolling hills in southern Brazil, the brilliant red hues of
the Atacama Desert, the lush cloud forest of Machu Picchu, and the Caribbean
ports of Colombia. We wanted a look and feel for our company that conveyed that
cultural vibrancy, rich history, and natural beauty. Our new logo, diamond
shaped, colorful and multi-faceted, reflects the high quality of our tour
destinations and the hotels that we represent,” explained Juergen Keller, C.E.O.
of SouthAmerica.travel.
“With this website re-design and new look, we hope to
increase our brand awareness and reinforce our tour company as the trusted
leader in the South America tour operator industry,” said McMichael. “It’s a
competitive yet growing niche, and our company delivers incredible value
combined with unparalleled expertise. The new website conveys that value so
much better.”
ABOUT:
SouthAmerica.travel has been a leading South America tour
operator since 1999. Licensed and bonded in the USA, with offices in Seattle,
Stuttgart, Lima, Rio de Janeiro, and Buenos Aires, the company specializes in
4* & 5* custom tour packages to anywhere in South America.
