Fiona Jeffery OBE, founder and chairman of Just a Drop and former chairman of World Travel Market was presented with an ‘Outstanding Contribution to the Industry Award for World Travel Market and Just a Drop’ at the annual TTG Travel Awards Ceremony this week.
The prestigious event, which took place in London’s West End Odeon, recognized Fiona’s 26 year contribution to the Travel and Tourism industry – notably, building World Travel Market to be an authoritative global travel industry brand, leading business to business marketplace and also championing industry issues including responsible tourism, with the launch of WTM World Responsible Tourism Day in partnership with UNWTO.
The award also paid tribute to her work in establishing international water aid charity, Just a Drop. The charity was set up 15 years ago as a means by which the Travel and Tourism industry could give back in a meaningful way. In fact, thanks to the support of innumerable travel companies, tour companies and individuals in the industry, Just a Drop has been able to carry out over 130 projects in 30 countries, reaching an estimated 1.5 million people.
Daniel Pearce, brand director TTG Media said, “Our judges felt strongly that Fiona richly deserved this award – in recognition of how she has such a huge influence on the UK travel industry and beyond, both through the growth of World Travel Market and through the rise of Just a Drop.
By founding and running a charity which has enabled the entire Travel and Tourism industry to give something back to the world in which the industry operates, Fiona has touched the entire sector in a way that very few others could match. Many congratulations Fiona!”
Fiona said, “I am absolutely stunned to receive this award. I would never have imagined it in a million years; however it’s wonderful to receive recognition from your industry peers and colleagues and to know that what you’ve spent all your working life on is regarded so highly by industry colleagues across the world. My thanks go to all the teams I’ve worked with over the years who have shared the vision and who have all played their part in shaping World Travel Market and Just a Drop and to everyone who has supported the charity because without the industry we couldn’t achieve the life-saving work we do in so many countries across the world, where water and sanitation are such precious commodities.”
For more information on Just a Drop, please visit www.justadrop.org