Savvy travelers know that when the summer season starts to wane, they head up to the mountains for the secret season. July and August have traditionally been the height of the summer season in the Smokies. The month may change but the weather stays the same-warm days, less humidity and cool evenings.
September offers pleasant temperatures, great travel deals and not a crowd in sight. Granted, the fall colors may not have begun to change in the valleys, but adventurous travelers can find the beginnings of fall color at the high elevations and with low humidity; the views go on and on.
Wildwater also knows that this is when they can begin to see more active seniors-the baby boomer market. "Our guests in September are the active, older crowd–retired couples or groups who are not limited by school schedules and prefer the quieter time of the season. We've really seen an increase in this market on our zip line canopy tours," says Jack Wise, President of Wildwater. "This is also the time we begin to offer some superb deals."
Wildwater is the original outdoor provider in the southeast, opening in 1971. They are a three-generation, family-owned business that began in 1971 offering white water rafting on four of the most popular rivers in the southeast and in 2009 expanded to open five canopy tours in the region. Known as taking a slightly different route, they built Yurt Cabins in 1999 in western North Carolina and now expanded with Yurts in the Upstate of South Carolina. All these adventures and lodging are packaged into affordable getaways.
Wildwater has recognized that travel planning has changed and they adapted by utilizing Twitter, Facebook and their own mobile web site for posting last minute deals and specials.