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Monday, July 29, 2013

HKCEC upgrades mobile app and launches new Facebook initiative

Hong Kong Convention and Exhibition Centre (Management) Ltd (“HML”) has recently introduced the enhanced version of the Hong Kong Convention and Exhibition Centre (“HKCEC”) mobile app and launched the “UnforgettableCollective Memories at HKCEC” campaign using an app on HKCEC official Facebook fan page to celebrate HKCEC’s 25thanniversary.  The upgraded app, with a “Way Finding” function and a listing of “Today’s Events” newly added, is available on iPhone App Store and Google Play for free. 

This latest version of the HKCEC mobile app enables users to find their way while inside the HKCEC by using the “Way Finding” function. Visitors can make use of signs bearing QR codes at prominent locations such as exhibition hall entrances, restaurants, lift lobbies to identify their current locations within the HKCEC.  After entering the starting point and destination, the app will show the suggested routing on an elevated floor plan.  This function is particularly handy and useful when multiple events are taking place at the HKCEC. 

Another enhanced feature is “Today’s Events” included as part of the popular “Event Calendar”.  This function is activated when visitors are within the HKCEC and using a GPS-enabled smartphone or tablet.  Visitors can also find their way instantly by clicking the event venue shown on the list of “Today’s Events”.

The new features are in addition to “Where to Eat”, “Floor Plan”, Transportation”, and “Announcements” etc which provide useful information and latest updates about the HKCEC.

Ms Monica Lee-Müller, Managing Director of HML, commented, “The upgraded version of the mobile app demonstrates HML’s commitment to continuously enhancing our customer services, and caters to the increasing popularity of smartphones in Hong Kong and worldwide.  At HML, we hope to celebrate the milestones of the HKCEC with the public and friends from around the world.  Facebook is an effective channel.”

Another new social media initiative that HML has recently taken is an application on the HKCEC official Facebook fan page, inviting the public to celebrate the 25th anniversary of HKCEC. The “UnforgettableCollective Memories at HKCEC” app, launched on 15 July 2013 to collect memorable photos and stories behind, has received enthusiastic response.  To date, over 37 photos have been uploaded and the number of ‘Likes’ to the HKCEC fan page has soared to more than double.

The HKCEC, opened in 1988, is a globally renowned facility for world-class exhibitions and conventions as well as a landmark in Hong Kong.  Many historical and significant events have been held at the iconic building and were attended by millions of local people and visitors from all over the world.  HML hopes to rekindle fond memories and renew public’s awareness of its contribution to the Hong Kong economy over last 25 years.

Until 1 September, fans are invited to submit their photos and unforgettable stories. They have a chance to win café coupons and dinner buffet for 25 persons.