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Monday, June 10, 2013

The Role of UX for the Prague Convention Bureau

On 2October 2013, with the support of the Prague Convention Bureau, the UX Masterclass Conference will take place in Prague. It will undoubtedly be the most significant business-oriented User Experience (UX) conference in Central and Eastern Europe.
In the beginning of October, for the first time ever, leaders of the most successful UX Agencies from all over the world will meet in the Central European region in order to share the newest UX and business trends, best practices in users and customers approach, but especially to bring a large portion of inspiration and innovation.
“UX Masterclass is a unique chance to meet the world´s best experts in UX and absorb their experience with innovations that User Experience brings to the companies,” says Luboš Plotěný, director of the organizing agency ExperienceU. “Such well-attended events have taken place only west of our region so far, and it was not easy to bring UX Masterclass to Prague. However, we have a lot of signals showing that there is hunger for a conference of similar scope and focus.  The companies are more often aware of the fact that the involvement of UX into their business can mean a big innovative leap for them,” he adds.
The subject of the Prague UX Masterclass Conference will cover in particular commercial importance of UX in companies, return on investment in UX, innovations, business and product strategies, service design, as well as international research and the latest UX trends, such as measuring customer experience, or persuasion and emotion in design. All lectures will however have one thing in common - a strong emphasis on true stories and case studies that reveal the role UX plays in companies and corporations in the most developed economies.
The conference will offer, among others, the following speakers:
  • Robert Schummacher - Executive Vice President, GfK User Centric (USA)
  • Gavin Lew - Executive Vice President, GfK User Centric (USA)
  • Bruce Haldane  - VP Consumer Products, Experience and Platform, AVG Technologies (Great Britain)
  • Frederic Gaillard - Managing Director, Axance (France)
  • Simon Herd - Research Director, Serco ExperienceLab (Great Britain)
  • Francis Fung - International UX Business Manager, Mitsue-Links (Japan)
  • Morgan McKeagney - Managing Director, iQ Content (Ireland)
  • Thomas Snitker - CEO/Usability Specialist, SnitkerGroup (Denmark)
  • Marcio Leibovitch - User Experience Designer, YU Centrik (Canada)

UX Masterclass is a series of international conferences that are held in different metropolis of the world and focus on new trends in the area of applicability and user experience (UX). The conferences are held under the auspices of the global network of the biggest UX agencies - UX Alliance. The organizer of UX Masterclass Prague is ExperienceU, a specialized division of the company Dobrý web and the only local member of the alliance. The previous UX Masterclass Conferences were successfully hosted by New Zealand, Canada, Denmark, the United States of America, South Africa, Russia, and Spain.  This year, the Czech Republic has taken over hosting of the event to which great ambition is put.

More information: www.uxmasterclass.cz