Business Intelligence consultancy, InfoReady, has announced the appointment of digital marketing authority, James Forbes, to spearhead its new push into the emerging marketing intelligence niche.
A senior international business leader with over 18 years experience encompassing digital marketing, business strategy, product management, marketing communications and brand strategy, Forbes has a solid reputation for growing brands and digital businesses.
He joined InfoReady in February after nine years in senior roles with Telstra and believes the combination of his marketing expertise and InfoReady’s proven capabilities in building enterprise information management systems will result in real-world solutions to drive marketing outcomes for clients.
Responding to Demand
“Up until now, Big Data solutions have primarily been internally focused, helping companies to inform their operational decisions. More recently, we’ve started seeing CMOs and marketing professionals looking for ways to more effectively harness their data assets to drive revenues and other business outcomes.”
Forbes said the recent proliferation of digital channels has transformed marketing practices by changing the way in which organisations interact with their customers and prospects, while generating a wealth of data about purchasing transactions, social media engagement, demographics and more.
“With InfoReady’s deep technical expertise across the full spectrum of information management, big data and data intelligence, coupled with my extensive experience across brand and digital marketing, we can play a unique role in helping our clients to leverage their big data to differentiate themselves in the market,” he said.
InfoReady’s technical and business performance was highlighted in March when it won the IBM Australia/New Zealand Information Management Partner of the Year for 2012, just weeks after being named IBM Global Information Management Rookie for the same year.
The company’s data intelligence capabilities have generated growth of more than 100 per cent per annum over the past four years and Forbes said Marketing Intelligence is the next big growth opportunity.
“Our new Marketing Intelligence division will offer clients a range of tools and solutions to capture and track data along the value chain, particularly around customer expectations and experience. This will be used to drive competitive advantage by improving conversion, deepening customer engagement and building loyalty,” he said.
Translating Big Data for Marketing Outcomes
“Because we understand the challenges and objectives of marketers, we can translate the data expertise and capabilities within the organisation in a way that empowers marketers to maximise both the impact and ROI they can achieve through their initiatives.”
Forbes said that as consumers become more empowered and demanding of suppliers, the intelligence that companies can glean from their data assets will be critical in informing both their decisions about product and service development as well as the ways in which they engage with customers.
“Whether we’re analysing the ROI of investing in different channels for a company operating an omni-channel retail environment or helping companies to mine their mountain of data for more effective marketing approaches, InfoReady’s Marketing Intelligence division will deliver results that empower business growth,” he concluded.