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Friday, April 5, 2013

Johannesburg holds its own at the Cape Town Jazz Festival

While serious music aficionados descend on Cape Town this weekend for one of the city’s most illustrious annual events, the team from Joburg Tourism will be there to promote Joburg’s diverse appeal, signature events and collaborative marketing opportunities around these.

In order to attract both business and leisure tourists, Joburg Tourism has identified strategic local and international platforms – like the Cape Town Jazz Festival - to stage marketing and promotion actions aimed at creating awareness of the brand, forthcoming events and also sharing the City’s marketing plans with travel trade, media and tourism stakeholders.

MMC Ruby Mathang, responsible for economic development at the City of Johannesburg, will be joining the group in hosting industry stakeholders, tour operators and international media at two networking events during the course of the weekend.  The city leadership is committed to supporting tourism growth, playing its role to encouraging greater partnerships between local government and the private sector, and at the same time realizing its full potential as a destination of choice for both domestic and international business and leisure travelers.  

“Holding marketing activations at an event like the Cape Town Jazz Festival aligns with our mandate to promote tourism growth in Joburg,” explains Phelisa Mangcu (Acting CEO, Joburg Tourism).   “This is where we call on our industry stakeholders to embrace and support these events, along with our annual signature calendar events (like the  Joy of Jazz, Arts Alive and the Sansui Summer Cup, to mention but a few).”

“Initiatives like special packages and promotions created around these events go a long way in growing such events and thereby also increasing tourism numbers to Joburg,” says Mangcu.  “Our busy annual calendar presents myriads of opportunities and untapped potential for joint marketing agreements and co-promotions like special packages designed around the specific event and tourism products and services,” says Mangcu.


With school holidays upon us, Autumn in Joburg is ideal for enjoying the fine, mellow weather and indulging in family outings and activities.   Plenty of sports and cultural festivals, along with an ever growing host of attractions and activities are on offer for visitors and locals to experience and enjoy.

As Africa’s most exciting city, it makes sense that Joburg is also a mecca for entertainment by international artists, as the line-up of forthcoming superstars illustrates.  Headline performances during April and May include Miguel, Baby Face, Bon Jovi and Justin Bieber.  Theatregoers are also spoiled for choice with a variety of local legends (think Hugh Masakela), artists, comedians and productions on offer alongside fabulous internationally acclaimed shows like Jersey Boys,  Essence of Ireland and Don Quixote (the ballet).
If public expos, summits, exhibitions and concerts aren’t for you, why not opt to experience Joburg as never before, from the decks of our latest tourist attraction the shiny bright red Hop On, Hop Off Buses?   City Sightseeing, the brand that operates the iconic open-top red double decker buses on six continents and in over 100 cities in the world, was officially welcomed to Johannesburg this year -   a fabulous service offering locals and visitors the chance to explore this vibrant city, visiting the many attractions on offer and sampling the cultural melting pot that is Jozi.

The tour runs along a fascinating route through the Johannesburg CBD that stops at Gandhi Square, the Roof of Africa at the Carlton Centre, the James Hall Transport Museum, the Apartheid Museum and Gold Reef City, the Mining District, the World of Beer, the Carlton Centre, Santarama Miniland, Newtown Precinct, the Origins Centre, Wits Campus, Braamfontein and Constitution Hill. [For more details visit www.citysightseeing.co.za]

Explore, Experience and Enjoy Joburg, where there’s always something to get excited about!