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Monday, April 29, 2013

Crowdsourcing Campaign Creating Adventure Sports TripAdvisor

A new crowdsourcing campaign is generating support for ‘exploco’ - the adventure sports industry’s own TripAdvisor.
The exploco platform will feature detailed reviews of every adventure sports destination on the planet and have 1 million destinations on launch.
Crowdsourcing support will push this to 8 million destinations and deliver fully mobile, location-specific reviews, guides, videos and social media content from the most exciting sporting locations in the world.
Contributors to the campaign will be joining a global community of adventure sports experts and helping build a community they can trust to deliver the reviews and advice they need.
Co-founder Cameron Norsworthy explains: “Built by the community, for the community, exploco will be the one resource that people who seek the most exciting and daring activities can unite around.”
Key to the project is user-generated content - this provides the detailed information on routes, tracks, dive spots, tides, breaks, conditions, travel information and accommodation that up to now was impossible to source in one place.

“It will revolutionise the adventure sports industry, in effect creating a TripAdvisor for anyone into adventure and extreme sports,” says co-founder, Mark Pawlak.
To support the exploco site, KSP pro Kitesurfer Mark Moore, SUP expert Tez Plavenieks and award-winning adventure travel writer Lucy Grewcock are leading a handful of selected ‘exploco bloggers’.

“By raising funds we will be able to accelerate development, bring in the all important mobile functions and get our community what it needs - a resource it can trust,” explains Tim Brickle, co-founder.
The global community of adventure sports experts - built by the community, for the community, exploco marks the spot!

Further Information
Crowdsourcing page and promo video:


Facebook: https://www.facebook.com/explocotribe
Twitter: @exploco
Blog: http://www.exploco.com/blog/