30/07/10, 05:42:59 EDT

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American Airlines to Test New Food For Sale Options

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Customer and Employee Feedback Will Be Used for New Selections

In an ongoing effort to evaluate customer preferences, American Airlines today announced upcoming tests of light meals, snacks and beverages for the airline's Economy Class food-for-sale program. Each test will run three weeks and will conclude by Dec. 23.


"American Airlines is engaging our customers to determine their preferences as part of our food for sale program," said John Tiliacos, American's Managing Director of Onboard Products. "By testing a variety of light meals, snacks and beverages, we have an opportunity to obtain direct customer and flight attendant feedback as we plan our food for sale offerings for 2008."


From Oct. 29 to Nov. 18, American will test three new sandwiches on afternoon flights departing Dallas/Fort Worth (DFW) to Los Angeles and New York LaGuardia. Available for $5, a new sandwich will be featured each week with the following schedule:


-- Week One: Oct. 29 through Nov. 4 - roasted chicken with havarti on
bratwurst roll
-- Week Two: Nov. 5 through Nov. 11 - smoked turkey & Swiss on wheat
-- Week Three: Nov. 12 through Nov. 18 - turkey croissant with
chutney-infused cream cheese and Monterey Jack cheese.




Separately, between Nov. 5 and Nov. 25, American will test four snack and beverage items on morning and afternoon flights departing from DFW to Chicago and Los Angeles and on flights departing San Francisco and Los Angeles to New York John F. Kennedy (JFK). Available for $3, the test will feature Starbucks doubleshot Espresso & Cream, FUZE(R) Green Tea, vitaminwater power-c, and CLIF Bar Chocolate Brownie Energy Bars with the following schedule:


-- Week One: Nov. 5 through Nov. 11 - 6.5 oz. Starbucks doubleshot
Espresso & Cream
-- Week Two: Nov. 12 through Nov. 18 - 16.9 oz. FUZE(R) Green Tea
-- Week Three: Nov 19 through Nov. 25 - 20 oz. vitaminwater power-c and
2.4 oz. CLIF Bar Chocolate Brownie Energy Bars.




Then, between Dec. 3 and Dec. 23, American will test three different premium fresh items on afternoon transcontinental flights departing from San Francisco to New York JFK and Los Angeles to New York JFK. Available for $10, the test will feature a fruit and cheese plate, antipasto platter, and a premium sandwich with the following schedule:


-- Week One: Dec. 3 through Dec. 9 - fruit and cheese plate
-- Week Two: Dec. 10 through Dec. 16 - antipasto platter
-- Week Three: Dec. 17 through Dec. 23 - premium sandwich.




American selected a variety of light meals, snack and beverage options to test on more than 1,600 flights and will gauge customer preference of these new, convenient food selections. The routes were selected to ensure a mix of feedback from passengers on both short- and long-haul routes, including transcontinental flights.


American launched its food-for-sale program in early 2005, with the goal of providing quality food items for purchase in the economy class cabin.


Earlier this year, American, a founding member of the global oneworld(R) Alliance, introduced a new service to accept credit and debit cards for onboard purchases. Cash is also accepted, except on San Francisco departing flights where a cashless test is under way. American Express(R) Cards and other major credit and debit cards are accepted. Receipts will be provided to passengers upon request.

 Printable Version  | published Oct 29, 2007