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High hopes on advertising Vietnam’s tourism on CNN

vietnamnet.vn

With only one video clip broadcast for 30 seconds a day for three consecutive months on CNN, will Vietnam’s tourism gain fame in the world worth US$290,000 of expenses?

Speaking with the press about the $290,000 advertising contract of Vietnam tourism on CNN, Minister of Culture, Sports and Tourism Hoang Tuan Anh said that the tourism sector aimed to welcome 4.3-4.5 million foreign visitors in 2007. If tourism advertising activities are performed well, the country can reach this target.

Why it is CNN, not Travel & Living or any other channel?

CNN is the most popular television channel in the world so the advertising impacts will be stronger. Firstly we advertise Vietnam tourism on CNN and then others.

Under our deal, CNN will directly make the video clip on Vietnam tourism. Any video clip produced by other television channels will not be broadcast on CNN. That’s CNN’s rules.

What is the content of that video clip?

It will be images of the land and people of Vietnam. The video clip will be shot at Ha Long Bay, Hue city, Da Nang city, Hanoi and HCM City. The clip will focus on typical images of Vietnamese culture, landscape, and people.

CNN makes this clip but only when we agree, it will be broadcast.

Vietnam has launched a movement to vote for Ha Long Bay as a world natural heritage site so that clip will have the images of Ha Long Bay.

There will be different video clips or only one broadcast on CNN?

There is only one clip. Continuous broadcast the same images can make impressions on viewers. The clip will be broadcast for 30 seconds each time, over three months, at peak hours of CNN. However, we have not agreed on the specific time.

The initially estimated expense for this programme was up to US$450,000 but it is now nearly $300,000, why?

That’s the result of our successful negotiation with CNN. Our budget is limited so we asked for their assistance.

This contract benefits both sides. Vietnam can advertise its tourism through CNN while CNN will know more about Vietnam tourism. That’s one way to help CNN have more audiences.

The effect of this advertising programme will be surely good. Not only tourists but also other audiences will know about Vietnam’s land and people.

When will it start?

We have planned for October but the specific day is not determined yet.

 Printable Version  | published Sep 17, 2007