12/02/12, 14:26:01 EST

  e-mail this article

Multigenerational Travel On the Rise According to New Study

eTN

Grandparents Choose Orlando as Favorite Destination to Visit with Grandkids

The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) today released the results of new national research conducted by Opinion Research's Caravan that examined travel preferences for grandparents. The research revealed almost half (49 percent) of grandparents have traveled with their grandchildren along with one or both parents. This is an increase of 12 percent as compared to the results of a similar study conducted in 2000. Additionally, 31 percent of grandparents have traveled with their grandkids but without either parent.


According to the omnibus telephone survey, 28 percent of grandparents rated Orlando as their favorite destination to travel with their grandkids, ranking it above Washington D.C. (20 percent) and New York City (19 percent). Orlando was also ranked number one by 36 percent of grandparents in the category of "top three U.S. cities" to travel to with grandkids.


"Orlando continues to be the perfect destination for multigenerational family travel as there is something to meet the needs of everyone in the group, regardless of age," said Gary Sain, president and CEO of the Orlando CVB. "The recent study also suggests we're on-track with our efforts to increase the visibility of Orlando as a favorite destination for grandparents traveling with their grandkids. Our family friendly approach to the 'grandtravel' category appears to be gaining momentum," said Sain.


According to AARP, the average age of first-time grandparents is a relatively young 48, with discretionary income and a desire to travel. Acknowledging these trends, the Orlando CVB has created a special offer for fall travel to Orlando.


The Endless Summer campaign runs through November 15 and provides more than 40 accommodation offers featuring "Get one free" bargains such as stay two nights, get the third night free or stay three nights, get the fourth free. For more information on Endless Summer, visit orlandoinfo.com/endlesssummer.


Orlando grandtravel visitors can also enjoy a month-long culinary thrill ride at top Central Florida restaurants participating in the 2nd annual Magical Dining Month Sept. 1-30. Savory appetizers, enticing entrees and sweet dessert sensations spice up the fixed-price menus of nearly 50 area restaurants offering high-value Magical Dining dinners.

 Printable Version  | published Sep 06, 2007