Hong Kong Tourist Board Shops for Discover the World Marketing in Russia
eTN
Discover the World Marketing has recently signed an agreement to represent the Hong Kong Tourism Board in Russia.
"Hong Kong Tourism Board is delighted to appoint Discover the World Marketing to represent us in Russia," said Sue Whitehead, Hong Kong Tourism Board's Regional Director - Europe, Middle East & Africa. "From 2004 to 2006, our Russian visitor arrivals to Hong Kong grew by more than 70 percent and this appointment demonstrates our commitment to supporting this exciting market. With Discover the World Marketing in place, we look forward to building even closer relationships with the Russian travel trade and letting Russian travelers know more about our exciting destination."
Jenny Adams, CEO of Discover the World Marketing said, "We are honored to begin our new partnership with the Hong Kong Tourism Board." Their decision to appoint market-based representation ensures the Russian travel community will have the support, tools and assistance they require when selling Hong Kong as a destination. Russian consumers will also find it easier to connect with and learn more about Hong Kong-its diversity, living culture, shopping, beaches, nature and wildlife-through local promotions, public relations, advertising, trade fairs and an enhanced Russian language web site.
