ETOA, the European Tourism Association, is a leading trade association of over 850 travel industry members. We have worked with .travel since its inception, and are proud to help our members choose the right .travel domain name for them. We ourselves have several .travel sites for our flagship events. Using these sites helps showcase our industry, and we plan to have more in the future.
Technology and its ever-evolving usage has transformed the visitor economy in recent years. It has altered the way travellers research, book and enjoy their experiences, as well as how travel businesses talk to each other and partnerships are made.
The consumer purchase cycle for travel products has changed. A short chat with a travel agent has been replaced by a content-rich research phase, carried out across multiple devices. We trust our own networks the most, and integrated review technologies and unfettered access to targeted social media platforms have made access to these options easier than ever. Today’s travellers want to share their experiences during and after their trip; there has never been a better time to be an Instagrammable destination or attraction.
The ability to be seen is not always a good thing for some destinations, though. There is now such a problem as too many visitors, and we are starting to see a backlash from cities such as Venice and Barcelona, who are struggling to support increased visitor numbers to some of their once lesser-known corners.
For businesses trying to keep up, personalisation is the name of the game. Increased access to large amounts of consumer data are making it easier to tailor-make content to the individual, and consumers increasingly expect to see this.
Now .travel is open to everyone. Haven’t got your Member Number (UIN) yet? Obtain it here: http://www.travel.travel/obtain-uin/