On September 14, New Caledonia Tourism will launch its
brand-new website: www.newcaledonia.travel
. Package suggestions, calendar of events, listing of suppliers... this
website, available in English, French, and Japanese will offer an engaging
experience to consumers considering New Caledonia for the next holidays.
An international one stop shop
A unique and comprehensive web platform highlighting the
rich and diverse tourism offering of New Caledonia: caledonia.travel is
designed to replace the many generic microsites (office-tourisme.nc,
visitenouvellecaledonie.com, newcaledonia-tv.com) or niche and international
microsites (newcaledonia.jp, haveitall.com.au, ncaledonie.com) currently live.
The new website will offer personalized and geotargeted for all 4 key markets
(Australia, New Zealand, Japan and France). Initially in French and English, it
will then become available in Japanese (end of September) and Italian in 2017.
The website will also offer dedicated sections to the trade and media allowing access
to press releases, online image library and training program for travel agents.
An inspiration engine
Exhaustive, newcaledonia.travel will contain a wealth of
information on accommodation, activities and iconic places around New Caledonia
and organized by themes or regions. Its rich supplier's database will jointly
be fueled by the 3 provinces of New Caledonia (NCTPS, Northern Province Tourism
and Destination Loyalty Islands) to reference the entire touristic offering in
New Caledonia. Last but not least, to better inspire potential consumers based
on key criteria such a demographic (couples, single, family...), holiday length
or more specific ones such as experience or motivations (sports, relaxation,
culture, seaside...), newcaledonia.travel will offer strong recommendations
based on consumer needs.
A practical and interactive tool
The new website will deliver a transformed web experience
for users. Some of the key highlights include:
- A strong user experience for visitors to the site - with
many stunning images, ease of navigation - prompting users to organically
explore the site under different themes like location and interests.
- Social media connections and sharing tools are a key
feature, embedded on every page, encouraging users to "like" and
share with all of their friends.
- A huge volume of original and engaging content bringing
"news" about New Caledonia, helping fuel that social sharing and
ensuring more traffic to the site.
- Special offers and packages feature throughout the site,
with the capacity to deliver more sales leads and referrals for tourism
partners.
Fully responsive, the website is perfectly adaptable to
smartphones and tablets.
Now .travel is open to everyone. Haven’t got your Member
Number (UIN) yet? Obtain it here: http://www.travel.travel/obtain-uin/
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