Frequent Travellers, Senators and HON Circle members can now enjoy additional benefits. They will receive these with the new ‘Miles & More Selections’ program component when they reach certain milestones. This new idea is intended to make flying with participating airlines more attractive for passengers, even once they have attained a given status, and to reward them for their continued loyalty.
A choice of new Select Benefits is available for each status. For example, status customers can get Lufthansa WorldShop discount vouchers worth up to €100 or vouchers for visiting a Lufthansa Business or Senator Lounge. Senators and HON Circle members also have the choice of electronic vouchers, which entitle the holder to upgrade to the next highest travel class, vouchers for the Lufthansa First Class Lounges or an additional Frequent Traveller or Senator partner card for family members or friends.
Reaching the milestones depends on collecting the new Select Miles, which Frequent Travellers and Senators have been doing since the beginning of the year. Select Miles are credited for flights in all travel classes with Lufthansa and the Miles & More airline partners Adria Airways, Air Dolomiti, Austrian Airlines, Brussels Airlines, Croatia Airlines, Germanwings, LOT Polish Airlines, Luxair and Swiss. One Select Mile, including a 25 per cent executive bonus, is credited per Status Mile. As with the existing Status Miles, the Select Miles are counted per calendar year and reset to zero at the beginning of the next year.
Frequent Travellers reach the first milestone at 50,000 Select Miles and Senators at 125,000 Select Miles per calendar year.
HON Circle members obtain the Select Benefits with their HON Circle miles. The HON Circle miles are counted for two successive years, as before. The calendar years 2013 and 2014 will be taken into account for this year. HON Circle members reach the first milestone at 650,000 HON Circle miles.
Status customer can check their current number of Select Miles or HON Circle miles and their Select Benefits in their personal status lounge at miles-and-more.com. Select Benefits can also be chosen in the personal status lounge or by calling the service centre.