With WHL’s mission of extending travel possibilities around the world, the adoption of .travel was a natural fit. Unlike .com, the .travel domain speaks specifically to what WHL is about, with each WHL destination site providing a wealth of local travel information and booking possibilities.
“We decided to purchase the .travel name as part of a re-branding campaign to better identify us as a travel service provider,” stated Len Cordiner, Founder and CEO of WHL, “.travel helps identify travel companies like WHL in the myriad of other companies out there.”
Since the beginning of the re-branding campaign seven years ago, WHL has used www.whl.travel throughout all marketing materials, promotions at trade shows, and emails. The Internet reaction was tremendous. Traffic to the network rose and continues to climb steadily today. In fact, in its first year as a .travel domain, WHL was recognized as one of the Top Five Innovations in Travel by Time Magazine.
For more information about WHL, please visit www.whl.travel .