Cebu Pacific Air (PSE: CEB) launched a new initiative, in partnership with the Philippines Department of Tourism, to promote travel to the country's southern metropolis, Davao City.
New attractions being discovered by international travelers include Samal Island, a tropical paradise of beautiful beaches and serene diving spots located just 15 minutes by boat from Davao City.
Davao City also boasts of extreme watersports facilities ranging from wakeboarding to white water rafting, and from zip lining to off-roading. For adrenaline junkies, climbing the Philippine's highest peak, Mount Apo, is also an unforgettable excursion.
Boosting Davao City's positioning as a preferred destination for the meetings, incentives, conventions & exhibitions (MICE) market, a new SM Mall incorporates a 5,000-seat convention center, while over 100 five star and deluxe hotels, with over 5,000 rooms, can accommodate the influx of tourists.
"CEB promotes Davao City to worldly globetrotters looking for a new destination to discover. A tourist favorite in the Philippines for many years, Davao also has a strategic location when doing business with other booming cities in the region," said CEB Vice President for Marketing and Distribution Candice Iyog.
With the fastest flights linking China to Davao City, CEB is the largest airline operating out of Davao International Airport, one of the busiest airports in the Philippines. CEB flies direct from Davao to Manila, Cebu, Palawan (Puerto Princesa), and Kalibo (Boracay), among others.
With a population of over 1.5 million, Davao City is enjoying a surge in conventions and trade exhibitions, as tourism is expected to grow by 10-15% a year over the current rate of 1.2 million visitors. Davao City is also a base for exploring and doing business in nearby Brunei, Indonesia and Malaysia.
"The Philippines has a lot to offer tourists looking for the next destination to explore. Davao City and nearby Samal Island is easily accessible with Cebu Pacific's extensive Philippine route network and trademark lowest fares," Iyog added.
Samal Island is also one of the featured islands in CEB's latest "Choose Your Island" campaign, composed of three week-long contests on CEB's Weibo page (
The next contest will be held from 21 - 27 September 2013, then from 23 - 29 November 2013. Weibo fans are invited to post their favorite island postcard on the CEB Weibo wall – for a chance to win a free holiday to their chosen island destination.
CEB operates the most extensive route network in the Philippines, and offers flights to 22 international destinations: Bali, Bangkok, Beijing, Brunei, Busan, Dubai, Guangzhou, Hanoi, Ho Chi Minh, Hong Kong, Incheon, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Phuket, Shanghai, Siem Reap, Singapore, Taipei and Xiamen.
It posted a 15.6% growth in the 1st half of 2013, in terms of passengers flown between Manila and mainland China compared to last year. The airline will also increase flight frequency on existing services to Guangzhou in the 4th quarter of 2013.
Flying from China to the Philippines is not only cheaper than ever but also more convenient now tickets aboard CEB can be paid using Alipay, China's leading third-party online payment solution.
About Cebu Air Inc. (PSE: CEB)
The Philippines' largest national flag carrier, Cebu Pacific (CEB) entered the Philippine aviation industry on March 1996 and pioneered the "low fare, great value" strategy. It has since then flown 80 million passengers and counting.
CEB currently operates a fleet of 39 Airbus (10 A319, 27 A320 and 2 A330) and 8 ATR 72-500 aircraft, one of the most modern aircraft fleets in the world. Between 2013 and 2021, Cebu Pacific will take delivery of 15 more Airbus A320, 30 Airbus A321neo and 4 Airbus A330 aircraft orders. It is slated to begin long-haul services in the 3rd quarter of 2013, with the launch of its direct daily Manila-Dubai service.
Aside from its 22 international destinations, CEB also creates an extensive network across the Philippines with its 34 domestic destinations. It operates from six strategically placed hubs: Manila, Cebu, Clark, Kalibo, Iloilo and Davao.
CEB offers the lowest year-round fares for all its flights. The airline remains to be the pioneer in creative pricing strategies as it manages to offer the lowest fare in every route it operates. Popular seat sales are the PHP500 all-in fares and 50% off seat sales.
CEB, the leader in innovation and creativity in the country's aviation industry, is the first local airline to introduce web check-in, E-ticketing, and seat selection in the Philippines. CEB also partnered with WWF-Philippines for a climate adaptation program, and various destination hotels, car rental service, travel insurance, and entertainment ticketing service to provide its passengers a more convenient travel experience.
CEB is also the preferred and dominant air cargo carrier in the Philippines, linking islands together through exchange of goods. It provides competitive, fast, flexible and straightforward air cargo service to an extensive network including individual shippers and cargo agents within the country and overseas.
Customers have also learned to anticipate a uniquely upbeat flying experience with CEB, as this is the only domestic carrier that offers fun in the skies with its "Fun Games" on board, together with its entertaining in-flight magazine - Smile.