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Monday, August 5, 2013

Chic Outlet Shopping announces fall campaign

Chic Outlet Shopping®, the Collection of nine luxury outlet shopping Villages by Value Retail, is celebrating all that is warming, natural and chic this fall through the creativity and the artistic heritage of luxury brands.
A luxury brand is defined not only by design but also exquisite craftsmanship that lasts season after season. This incomparable quality comes to the fore across the nine Chic Outlet Shopping® Villages in Europe. With a host of exciting new brands arriving across the Collection of Villages this season and up to 60%, and sometimes more, off recommended retail prices, this is sure to be the perfect wardrobe update for even the most discerning of visitors to the Villages.

The 'A Touch of Chic' campaign, launching 1 September until 31 October, will offer a variety of ways for guests to participate in the celebration. Each of the Villages will feature sculptural art installations by The Uniqverse Studio, pop-up boutiques offering a selection of unique wool creations, learn to knit workshops, craftwork demonstrations, guerrilla wool displays, together with the hospitality services on offer throughout the year such as personal stylists and hands-free shopping.

“This fall will be a celebration of the craftsmanship and artistic heritage of luxury brands, as part of our seasonal campaign this year. Using the influence of our platform, the Collection of Chic Outlet Shopping® Villages across Europe, we look forward to celebrating and championing the artisanship and creativity that this season inspires in our brands and in craftsmen across Europe. From unique pieces in wool to the creations of emerging artisans showcasing their work with us during the season, the selection of collections from our brands together with pieces by emerging talent in the arts and crafts will offer something for every one of our international guests.”
Desirée Bollier, Chief Executive, Value Retail Management

"It has been great to work on such a fabulous project with Chic Outlet Shopping®; having worked with wool through many of my collections, creating these installations has been a natural collaboration."
Estrella Archs, The Uniqverse Studio

Highlights of the 'A Touch of Chic' campaign include La Vallée Village’s participation in the inaugural ‘Révélations’ event, the Fine Craft and Creation Fair organised by Ateliers d’Art de France, at the Grand Palais in Paris, from 11 to 15 September 2013.
La Vallée Village, one of the nine Chic Outlet Shopping® Villages and located outside central Paris, will host a curated stand showcasing the work of young fashion craftspeople who join more than 300 artisans and luxury goods manufacturers at this pioneering event to reveal their expertise and demonstrate their skills.
The celebration of craftsmanship in fashion continues across the Chic Outlet Shopping® Villages with a focus on wool. Versatile, renewable, biodegradable and multi-climatic, wool is at the heart of the campaign activity at Ingolstadt Village near Munich and Wertheim Village near Frankfurt, where between 1 and 21 September there will also be some inspiring ideas for styling denim with knitwear.

This season also heralds the arrival of several new boutiques, with openings to include Ralph Lauren Women, Beretta outdoor wear at Fidenza Village and Diesel at Ingolstadt Village.