Points (TSX:PTS) (Nasdaq:PCOM), the global leader in loyalty currency management, has partnered with Southwest Airlines to offer an incentive program for merchants and businesses. Rapid Rewards Partnership Points, powered by Points, allows businesses to directly reward their customers or employees with the airline's Rapid Rewards Points.
While larger companies can justify the expense of developing their own loyalty programs, this usually isn't an option for many smaller merchants and businesses. There is a way, however, for businesses to give their loyal customers rewards with real value: by partnering with an already-established program that is globally recognized and offers one of the most valuable loyalty currencies available — airline points.
"Lack of access to costly loyalty program infrastructure is one of the greatest challenges smaller businesses face today," said Rob MacLean, Chief Executive Officer of Points. "Research shows that having a loyalty program can increase sales, create up-sell opportunities and retain customers, but developing one takes technical expertise and is expensive. Today's launch makes it easy for small-to-mid size companies to plug into Southwest Airlines' highly successful loyalty program and reward their customers in a familiar currency they are already using."
Developed by Points in response to a changing loyalty and business climate, Rapid Rewards Partnership Points will help Southwest Airlines expand the reach of its frequent flyer program by building a business customer network under the Rapid Rewards umbrella. Businesses that sign up for Rapid Rewards Partnership Points with Southwest Airlines can purchase the airline's Rapid Rewards Points that can be used to incentivize existing customers or conduct marketing campaigns to attract new ones. By offering Rapid Rewards Partnership Points to their customers, businesses are partnering with an established loyalty brand that can help grow revenues and increase engagement.
"Rapid Rewards Partnership Points is being implemented at a time when consumers increasingly crave a better loyalty experience. They want to earn points faster, they want to reach reward milestones earlier and only remain active in programs they believe are offering them something of value," says MacLean. "As one of the world's most honored carriers, Southwest Airlines takes customer experience seriously and recognizes that providing their members and the merchants they interact with more ways to earn their loyalty currency is the future of loyalty program success."
"For 42 years, business owners have chosen to fly Southwest Airlines due to low fares and frequent, on-time service," said Ryan Green, Southwest Airlines' Senior Director Loyalty Marketing & Partnerships. "We know they have also enjoyed the world-class benefits of our Rapid Rewards Program over the years — especially the availability of reward seats on every flight, every day. We are now excited to provide those same business owners the ability to use Rapid Rewards Points as a marketing incentive to help build their businesses through the addition of Rapid Rewards Partnership Points!"
Rapid Rewards Partnership Points quickly and easily integrates into any merchant systems, enabling businesses to better reward their customers and employees with points, while launching new partnerships and promotions without complicated IT integrations. With this program expansion, businesses can utilize a highly successful and well-established incentive program to acquire and engage customers while giving them what they are asking for: more ways to earn points through everyday transactions.