Search Articles

Tuesday, June 11, 2013

Spotlight Zambia hits the high note


Proflight Zambia has teamed up with the country’s hottest musical and celebrity talent to bring the fun into air travel.
The airline today (June 11) unveiled a star-studded alliance artists - JK, Slap Dee, Pompi, and Cactus Agony who together with model Petita Mwanza have formed the supergroup Fly-5.
“It’s a big high-five to Fly-5!,” said Proflight Director of Government and Industry Affairs Capt. Philip Lemba, who revealed the airline’s brand ambassadors at a press briefing and photoshoot today.
“These personalities epitomise the vibrancy, energy and excitement of air travel, and of Proflight as an airline, so it is the right mix the help us serve a new generation of go-getting, Zambian high flyers wishing to travel for leisure or business,” he added.
Fly-5 has already recorded a Proflight theme song – which is destined for hit status – and a jingle in the vernacular about Proflight Zambia’s Early Bird fare of KR250pp excluding National Airports taxes to Livingstone and Ndola. (Just K500pp return plus taxes)
The theme song is a love song about how Proflight connects people and keeps them together, making long-distance relationships possible thanks to its affordability.
Plans are also underway for a spectacular 'Proflight Early Bird Concert' to showcase the song and music video and other work by the artists
The collaboration with Fly-5 is the latest move in Proflight Zambia’s strategy to raise the stakes in nation’s aviation sector. It follows the introduction last month of a 105-seat Boeing 737-200 aircraft that almost doubles its capacity, and the inaugural flight this month of the carrier’s first scheduled international service, from Lusaka to Lilongwe.
The airline celebrates 22 years of operation this year, and has grown from operating a single aircraft to a fleet of nine serving nine domestic destinations and one international route. It prides itself in providing a safe, reliable, efficient and friendly service and is determined to continue its strategy of steady expansion.