Already a chic, hot destination, Miami Beach has become the center of the world – hotter and cooler than ever - as the destination prepares for the basketball season's final days. Hoteliers, restaurateurs, and store managers agree that basketball fever has been good for business on Miami Beach causing a surge of retail frenzy and fury with hotel and restaurant bookings up as everyone is clamoring to hang out wherever the boys of summer are.
“We're seeing a demand for all things high end but mostly guests are requesting game tickets and gear”
“We're seeing an extension of our peak season,” says Jeff Lehman, Chair, the Miami Beach Visitor and Convention Authority. “We’re putting heads in beds at a time when we’d normally be slowing just a bit for the year and in the hospitality business, that’s always a good thing.”
Fans are flocking to Miami Beach hoping to bask in the glow of victory and replicate the routines and practices of their favorite players. Popular concierge requests include restaurant reservations at some well known player frequented dining digs like Prime 112, VIP club access at LIV Night Club in the Fontainebleau Miami Beach (home of the 2012 celebration) and of course, tickets to the games and even boat rides to the arena.
“We're seeing a demand for all things high end but mostly guests are requesting game tickets and gear,” said Ed Ponder, Director of Guest Services at the Betsy South Beach and former President of the Southern Florida Concierge Association.
Fans can party like the superstars at Bamboo Miami Beach or Liv Night Club as well as eat like a king at The Forge or Red, The Steakhouse.
For those who can’t score coveted tickets, viewing parties for fans take place all over Miami Beach including popular spots like Haven Gastro Lounge, The Clevelander Hotel, Soho House, The W Hotel, The Setai, and the Fontainebleau Miami Beach. Katsuya’s Dragon Lounge at the SLS Hotel South Beach has even added a special cocktail to honor the 2013 season: the Heat Kanji Cocktail. We’ll drink to that.
With an average year-round temperature of 75 degrees, Miami Beach has an unrivaled reputation for culinary offerings, nightlife, culture, fashion, and luxurious hotels. Also a popular destination among travelers, Miami Beach was recently ranked by Trip Advisor as number one on its Top Winter Sun Vacation Rental Getaway Destinations for 2011 list and was included on both the Top 25 Beaches in the World and Top 25 Destinations in the U.S. lists. Boasting seven miles of breathtaking beaches, Miami Beach is easily accessible from the Port of Miami and Miami International Airport. The City of Miami Beach has just been named one of the top cities worldwide for 'walkability' and is equally easy to navigate by bike or by boat. Home to unique museums, to the New World Symphony and Miami City Ballet, to over 17,000 luxury, boutique and resort hotel rooms, 12 public parks and to the Miami Beach Convention Center, Miami Beach is a destination for all seasons. Miami Beach is like no other place in the world!