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Monday, June 10, 2013

Hong Kong Tourism Board and Visa Launch Summer Spectacular

For many visitors, Hong Kong is the summer destination to take part in a kaleidoscope of activities and go on a spending spree. To give visitors even more reasons to come to Hong Kong, the Hong Kong Tourism Board (HKTB) is partnering with Visa for another year to roll out “Hong Kong Summer Spectacular” from 21 June to 31 August, highlighting major events and promotions throughout the period.  

Mr Anthony Lau, HKTB Executive Director, said: “With young people and families in our short-haul markets being the target visitor segments, the ‘Summer Spectacular’ campaign promotes a wide variety of seasonal events and special offers, with a view to encouraging visitors to explore and spend in different districts of Hong Kong. In particular, we are organising the ‘Visa go Hong Kong Super Shopper’ contest for the fourth consecutive year, but in a brand new format – having the participants travel around different areas of Hong Kong, with media crews from the region invited to film the entire race, helping us maximise exposure for Hong Kong.”

"Visa is pleased to work with the HKTB in promoting Hong Kong as a top travel destination. With acceptance at tens of millions of merchants and 2 million ATMs in more than 200 countries and territories worldwide , Visa has always been an essential travel companion,” said Mr Tom Tobin, Country Manager for Visa Hong Kong and Macau. “We hope visitors and residents of Hong Kong will take advantage of the wide range of amazing offers available in our latest campaigns – ‘Visa go Hong Kong Super Shopper’ and ‘Visa Quality Summer Privileges’ – while enjoying the convenient and secure payment that Visa brings.”

Visa go Hong Kong Super Shopper Takes on a New Format

This is the fourth consecutive year for the HKTB and Visa to partner on “Visa go Hong Kong Super Shopper”. The contest will cover nine short-haul markets: Indonesia, Japan, Mainland China, Malaysia, the Philippines, Singapore, South Korea, Taiwan and Thailand. One participant will be invited from each market and will be teamed up with a celebrity from the different markets to take part in the final contest in Hong Kong between 29 and 31 July. The winning team will take away the Super Shopper title and a HK$200,000 Visa spending credit.