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Tuesday, May 28, 2013

Booking Technology Provider and EyeForTravel Mobile Innovation winner.


Hotel technology and online strategy company Bookassist is now officially the World’s Leading Booking Technology Provider and EyeForTravel Mobile Innovation winner.

On May 24th Bookassist was crowned Best Mobile Solution winner at the EyeForTravel (eyefortravel.com) Mobile Innovation Awards, held in London at the Travel Distribution Summit. The award is for Bookassist's innovative and highly successful mobile webapp solution for hotels (bookassist.org/mobile). The award comes hot on the heels of Bookassist's win for World's Leading Booking Engine Technology at the recent World Travel Awards in New Delhi (http://news.bookassist.com/2012/12/bookassist-named-worlds-leading-booking_12.html).

From an original entry list of 160 competitors, Bookassist made the final two on the shortlist for the Best Mobile Solution Award, while Bookassist client ARCOTEL Hotels (arcotelhotels.com), the stylish Austrian hotel group, also made the final three shortlisted for Best Mobile Website for their implementation of the Bookassist mobile webapp platform.

"To be associated with two finalist positions in the 8 that were shortlisted in total was quite an unprecedented achievement, we're delighted to have won", said Dr Des O'Mahony, Bookassist CEO. "ARCOTEL Hotels' success with the mobile platform shows that this is not just cool technology, but it represents a real revenue stream potential for hotels who are serious about direct online business."

The Bookassist webapp platform can be deployed for hotel chains as well as individual hotels. It is fully multilingual, features real-time dynamic content and is tied directly to the hotel's social media strategy.

The quality of the platform is evident in the strong ROI results delivered. Bookassist mobile hotel clients have seen bookings rise spectacularly quickly. Data presented at the EyeforTravel Travel Distribution Summit by Bookassist showed that hotels using Bookassist's webapp system generated 87% more revenue on average in the last 6 months from mobile business than those using responsive design approaches. or using no custom mobile solution. According to O'Mahony, "[Bookassist's] solution gets the key information in front of customers quickly and effectively, and the results prove its effectiveness".