Wednesday, April 3, 2013
Clear Channel Airports Unveils Advanced Digital Advertising Platform At Denver International Airport
Clear Channel Airports, a division of Clear Channel Outdoor Holdings (NYSE: CCO), and Denver International Airport (DIA) today unveiled a new installation of four 26-foot LED video towers at the airport -- the centerpieces of a major installation of digital technology throughout the airport. This new digital technology will both enhance the customer experience and provide a dynamic new medium for advertisers seeking to reach desirable business and leisure travellers visiting the fifth-busiest U.S. airport.
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"The video towers are the largest digital displays currently in any U.S. Airport," said John Ackerman, Denver International Airport's chief commercial officer. "More than 50 million annual passengers will see beautifully designed messages and advertising that inspire their imaginations for experiences, products and services found in Denver and around the world. We are very pleased to collaborate with Clear Channel Airports on this program which will significantly increase non-airline revenue and help reduce costs for our airline partners."
The Clear Channel Airports installation places Denver International Airport at the forefront of digital video advertising, and the installation of the video towers marks an important milestone in a technology project that will grow over the next few months. In addition to the four 26-foot diagonal LED video towers formed around the Great Hall elevator columns, the installation plan includes more than 118 LCD screens throughout the airport, 70-inch freestanding LCDs throughout level six of Jeppesen Terminal, and six post-security overhead ultra-thin bezel video walls on the soffits of the A, B, and C Concourses. Denver International Airport will soon have one of the largest digital footprints of any North American airport.
The digital installation is part of a 10-year contract between DIA and Clear Channel Airports. It includes creative approaches, such as the replacement of existing hotel phone boards located in the baggage claim area with touchscreens that can send hotel, restaurant and other travel information to mobile devices. The touchscreens are complemented by ultra-thin custom-designed LCD's, building an eye-level digital network for arriving passengers. The slim and contemporary design fits seamlessly into Denver's existing iconic and award-winning architecture. The entire digital network has the capability to integrate airport information, weather and emergency messaging for airport passengers.
Passengers and concessionaires also benefitted from an updated version of the FlySmart mobile travel application for Denver International Airport in the summer of 2012. FlySmart provides travellers access to real-time flight information, as well as the ability to receive notifications on their mobile device about specials and promotions at airport concessions.
"With this advanced digital program, Denver International Airport has placed itself at the forefront of airport advertising; the leaders at DIA recognize the value of digital video advertising and we are now offering national and local advertisers new platforms that inspire their creativity and enable dynamic and integrated messages at various locations throughout the airport," said Toby Sturek, executive vice president of Clear Channel Outdoor's Specialty Businesses. "Clear Channel Airports is excited to have been chosen to develop this one-of-a-kind installation for Denver International Airport. Together, we have created veritable playground for advertisers which they can now use to engage, inspire and delight travellers."