Wednesday, March 13, 2013
Moscow Hosts the First Regional Session of the World Communication Forum
On 15 March, 2013, speakers from one of the world's most influential events in the communications industry worldwide shall "cross swords" in heated debates with the Russian PR and media pros.
The agenda features over 30 experts, including key speakers of the World Communication Forum in Davos, Switzerland:
Gianni Katalfamo, recognized blogger and social media expert, ex-Digital-Director at Ketchum Pleon, Europe;
Steven Davis, Partner at 33-Digital-UK, author of a popular PR blog rated as №1 in Europe;
Juan Carlos Belosso, top expert in territorial branding, Director Development at Future Places, Spain;
Yogesh Joshi, President of the Association of Business Communicators in India (ABCI);
Maxim Behar, Head of Hill + Knowlton Strategies (Czech Republic), CEO of M3 Communications Group (Bulgaria)
Arturas Yonkus, Chairman at Meetpoint, Senior Strategy Consultant at Publicum, Lithuania.
Among the Russian professionals taking part in the debates you will meet:
Elena Sosnovtseva, Director of Communications and Brand at Absolut Bank;
Valery Levchenko, Deputy Editor at RIA Novosti;
Evgeny Kuznetsov, Director of Innovations Promotion and Social Programs at RVC (OJSC);
Irina Bakhtina, Director Corporate Affairs, Member of the Board of Directors at Unilever in Russia, Ukraine and Belarus;
Olga Rink, PR Director of NSD, Executive Director of ARFI;
Peter Lidov, PR Director at MegaFon;
Natalia Mandrova, President of IABC-Russia, Director of Primum agency.
Key topics for discussion in the one-day session: Is distinction still noticeable between global and local communications? Do we need global agencies, if PR-impact is becoming more local? Is centralized management of corporate reputation possible, if its main carriers today are customers, employees and competitors? Should we trust social media? How to create and monetize city/region/country brands? Has creativity become the key driver of the new world and are we witnessing the rise of the creative class as the new global civilization? How to promote start-ups and sell what is not there yet? … And more, stated on the agenda.
For four years now, the World Communication Forum in Davos has been uniting trend-makers and key industry experts in financial, political, corporate and marketing communications. The forum summons practitioners who realize that their comprehensive knowledge of today's communication trends will become their competitive advantage on tomorrow's market, since communications have become the key driver in the development of our personality, society and business. WCF's international Committee unites leaders of the professional communities within 18 countries. In its 4 editions so far, the forum has brought together professionals from more than 40 countries.