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Thursday, February 7, 2013

Choice Hotels International Promotes Jay Sigona to Vice President,


Choice Hotels International, Inc. (NYSE: CHH) today announced that Jay Sigona has been promoted to vice president, brand operations for all Choice Hotels economy, midscale and extended stay brands. Previously, Sigona served as senior director, brand programs which include Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn.

In his new role, Sigona will be responsible for leading the creation and implementation of brand programs, standards and compliance functions for Choice's economy, midscale and extended stay brands along with overseeing the interior design and architecture function for these brands, to ensure they are aligned with corporate and brand strategies.

"Under Jay's leadership, his team has been a strong force behind the development and implementation of many industry-leading brand programs, driving significant guest satisfaction increases in many of our brands, most notably in the Comfort brand family," said Alexandra Jaritz, senior vice president, brand strategy and marketing for Choice Hotels. "Jay is exceptionally skilled at creatively implementing solutions that are delivering results for guests, franchisees and the company as a whole."

Sigona has served in a number of roles over his nearly 20 years with Choice Hotels in the areas of Quality Assurance, Franchise Services, Brand Management and Brand Programs.