Cosmo Hotel Mongkok’s website (www.cosmomongkok.com.hk)
was launched in July 2011 and ever since, it has been proving product
excellence for both hotel bookers and the hotel’s business growth. Its
functional, informative, aesthetic design together with effective SEO campaign
has further won her 2 notable awards – Adrian Award and WebAward.
Winner
of both Adrian Award and WebAward – No Better Proof of Our Dual Excellence
Not a common case for a
mountain to have double peaks yet Cosmo Hotel Mongkok has proved it possible!
The hotel is recently being recognized with 2 internationally renowned
marketing awards – Adrian award and WebAward. Much different in nature and
principle, Adrian Award aims at measuring the quantifiable results
against marketing goals including a thorough study towards several stages of
the campaign, such as researching, planning and implementation. While WebAward
primarily focuses on the functionality of the website including but not
limited to the content quality, interactivity, user-friendliness, etc. to
enhance hotel bookers’ pre-stay experience. In the 2 measurements of
“content” and “interactivity”, not only does Cosmo Hotel Mongkok’s website
scored higher than the average score of its industry counterparts, but also the
average of entries from all categories that competing for the award.
“The creation of Cosmo Hotel Mongkok’s website is a
pride of us. It doesn’t only become a useful tool in the interest of the hotel
by generating maximum business growth, more importantly, with its purposeful
design it has also become a functional means for bookers to know about our
unique location and the local happenings round-the-clock in the nearby area.
This website has done its job excellently in both wings: to provide a rewarding
viewing experience to understand
the hotel for pre-stayers and also to boost
revenue for the hotel ultimately.” Anita
Chan, General Manager of Cosmo Hotel Mongkok shared.
Exceptional Achievement in Business Growth via
Effective SEO campaign
Upon the creation of
the website there are a number of marketing objectives to achieve for example
to increase the visibility and search market share of the hotel in top search
engines. Moreover, in terms of bookers’ interest, we aim at increasing brand
awareness amongst target audience and thus ultimately, to increase the
distribution share of hotel website booking and achieve a pre-set ROI.
Against the objectives
above, results show that the website has gained an encouraging visibility score
of 61.03% in top search engines while the distribution share of brand site has
leaped has four-folded compared
to last 12 months. The campaign in whole has attracted 249,510 visits and 3,949 bookings are captured. The
results have excessively outperformed the original object and are
considered exceptional achievements in business growth!
Dynamic Content Quality, Intensive Interactivity
and Trendy Design Directly Benefit Internet Audience
Prior to the design
work and to ensure our website contains all relevant information a guest looks
for, a tier
of researches and surveys have been carried out to analyze the crucial factors
travelers find interest in our hotel. Based on the findings that guests pick us
for our unique location, and also for the fact that the hotel’s advantageous
location in Mongkok guarantees exciting happenings 24/7, the website is thus strategically
designed with a color infusion from black/white to different hues, representing
the location is fun-filled from day til night and also symbolizing a mixture of
old and modern culture hidden in this unique area.
Content-wise, a few web pages are specially included such as Shopping and
Theme Park page which contains
quality tourist information to help bookers study the leisure Hong Kong
including our neighborhood and plan itinerary before arrival. There is also a Contact Us page to intensify
interactivity by allowing direct communications with the hotel management. Much
yearned for, a Cosmomongkok.com Exclusive corner is designed on the
front page offering exclusive perks for hotel website bookers. These offers are
tailor made for the hotel’s potential bookers such as free 24 hr check in/out
service, ensuring them flexible arrival and departure time and a guaranteed
24-hour stay in the hotel to explore the neighborhood. Free WiFi is also found
in this corner to match the need of the younger crowd that we serve.
Keep on Forward-thinking. Keep on Throwing
Surprises.
At Cosmo Hotel Mongkok,
we never still our steps but always look for improvement. In the year coming,
our website will be further equipped with a traditional Chinese site to enhance
readership in Hong Kong and Taiwan. In addition, continuous effort will be paid
to ensure the site is search engine-friendly. In the interest of bookers, the
hotel pledges to constantly offer exclusive perks via the official website and
in doing so, bookers are guaranteed to use minimal time to get greatest and
most exciting offers!
Cosmo Hotel Mongkok
is located between Mongkok and Tai Kok Tsui districts – Hong Kong’s most
celebrated jumble for the new/old, east/west and a place heavily soaked in
local heritage that goes along with global glam. Opened in mid of 2010, this
100% in-door smoke-free hotel offers 285 rooms including 20 suites. Specially
designed Room Comfort, Room Superior, Room CosMorganic, Room Family Quad and
Suite Air are all presented with modish décor and functional design making them
most well-appointed for any kind of stay. The hotel’s dramatic double-height entrance
and huge chandelier begin a chapter filled with the warmest welcome and most
attentive care. A mere 4-minute walk to Olympic
Station, the hotel is also a 10-minute walk to MongKok subway station and an
easy 30-minute drive from Hong Kong International Airport. Famous local markets
and world-class shopping malls are found both close by. The Thai restaurant
Thai Pad is a place to savour Thai cuisine in its authenticity.
Cosmo Hotel Mongkok
is honored an Excellent Hotel 2012 by Tripadvisor and certified by Green Globe
as an eco-hotel. It is also managed by Dorsett Hospitality International and a
member of Utell Hotels and Resorts.
Dorsett Hospitality International (HKEx Stock Code 2266), formerly known
as Kosmopolito Hotels International, is a spin-off from Far East Consortium
Limited. With three brands under its umbrella ….the upscale and midscale
Dorsett Hotels & Resorts and d.Collection comprising a range of charismatic
boutique hotels; and the value-led Silka
Hotels; the group currently owns and manages 16 hotels in China, Hong Kong and
Malaysia; with eight more opening within the next two years in China, Hong
Kong, Singapore and United Kingdom. For
more information on Dorsett Hospitality International, visit: www.dorsett.com
